Our Services
We help executives become the trusted face of the businesses they lead. We help them communicate better with potential clients, industry leaders, future business partners and employees.
Executive communications
Marketing might sell phones or kombucha, but it doesn’t build trust. It won’t win you investors or business partners. It doesn’t help you connect with industry leaders. Or with policymakers.
Some businesses sell products that are difficult to pitch in an ad. Others need to reach a variety of audiences. Some have messaging that requires a little more nuance. Executive communications — which means developing your c-suite into industry experts who represent the company — can address these challenges when other marketing and communications strategies fall short.
Why? Because an authentic and helpful CEO is more trusted than marketing materials will ever be. Because your industry peers are paying attention, and your next customer, star employee or partner probably already follows your CEO on LinkedIn. In short, because thought leadership and a good executive communications strategy creates opportunity.
How do we help? With sharp content, a strong and engaged social following, media engagements, op-eds, blogs, podcasts, videos and speaking opportunities.
According to recent research the overwhelming majority of CEOs see the value, but only a handful are any good at this type of content. Fair enough. They have businesses to run. But if your business falls into this category, why don’t you let us take care of it for you?
thought leadership
If you want to be a thought leader, your standards need to be high.
Let’s define it: a thought leader is an expert from whom others in the same industry seek guidance.
Thought leadership is not another tepid take on LinkedIn that nobody asked for. If you want to reap the benefits, you need to be helpful and generous with your expertise. You need to take a stand sometimes. And you need to offer insights that people can’t get anywhere else.
Your readers don’t care if you’re ‘humbled’, they want to know what you know. They want to benefit from your skills and experience. They want to know about the trends that are transforming your industry.
Good thought leadership is valuable to you too, because when your readers need new accounting software or advice on minimising tariffs or an an engineer who can safely build a tunnel, there’s a good chance they’ll get in touch.
You have a business to run, which means you don’t have time to do all this. But this is our bread and butter. We can help.
content consulting
Media training
Good thought leadership requires good writers. And ours are better than most. They have to be to meet the demands of our clients.
But good content doesn’t stop at the c-suite door. In fact, our writers can take on almost any writing assignment. And we can tie it together into a strategy that will deliver benefits for your business.
Maybe your company needs blogs to build brand credibility, or to provide updates to existing customers and insights to new ones. Blogs can also improve SEO, driving traffic and increasing visibility in search engine results.
Maybe you need customer advocacy stories, which can be powerful sales tools. Positive case studies are persuasive, and potential customers trust them more because they come from a third party.
Podcasts can help to build a community around your products and services and connect you with industry leaders, while showing your expertise to new customers.
It’s true that a picture is worth a thousand words, which is why video content can be the most powerful of all mediums, particularly when delivered on the right platform.
Our team has decades of experience creating all kinds of content and we know how to tie it together with a strategy that will deliver results.
A bad interview with an important media outlet can end a career. It can damage the reputation of a business. And it can affect the bottom line.
When the stakes are high, we can ensure that your executives are briefed, prepared and ready for the camera. We have a pretty good idea of what questions will be lobbed at you, and we know what strategies journalists use to get a response.
How do we know this? Because we have decades of newsroom experience. We know how to deal with a comms crisis because we created a few of them ourselves when we were journalists.
Generally speaking, media training is part of any integrated executive communications strategy, but it can also be done separately.
Contact us
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