Communications strategy for the Asia-Pacific region
The Asia-Pacific region is not a single market. It is dozens of markets, each with its own media landscape, regulatory environment, cultural expectations and consumer psychology. A communications strategy that works in Sydney or London rarely translates directly to Singapore, Jakarta or Tokyo without significant adaptation.
The stakes are high. Asia already accounts for around 54% of global GDP and is projected to reach roughly 57% by 2030. For many businesses, moving across the region, in either direction, represents their single biggest growth opportunity. The communications strategy that supports that move can make or break it.
Majura works both ways: helping Australian businesses expand into Asia, and helping Asian businesses establish themselves in Australia.
Expanding from Australia into Asia
Entering a new Asian market is not a matter of translating your existing messaging and finding a local media list. Each market has its own news values, its own media culture, and its own expectations about how businesses should present themselves.
Majura helps Australian businesses introduce themselves to new markets, build trust with local stakeholders, and navigate unfamiliar media environments. That means regional communications strategy, market entry narrative and positioning, stakeholder and media relations across multiple markets, executive profiling for regional audiences, and issues management in complex cross-cultural environments.
Expanding from Asia into Australia
Australia is an obvious destination for Asian businesses looking to grow. It is stable, wealthy, English-speaking and open to foreign investment. But it is also a market where trust has to be earned rather than assumed, and the businesses that succeed there are the ones that understand this before they arrive.
Australian audiences are demanding. The 2026 Edelman Trust Barometer found that while overall trust is improving, 73% of Australians now hold what the report calls an insular mindset, a growing tendency to retreat into familiar circles and treat the unfamiliar with caution. Australians are also second only to the United States in their belief that innovation is being poorly managed, a scepticism that cuts across age, income and gender.
For an incoming business, that means a communications approach built at head office and rolled out unchanged rarely lands. What works instead is a strategy that feels genuinely local: the right narrative, the right spokespeople, the right relationships with Australian media and a real understanding of what Australian audiences respond to.
Majura helps Asian businesses land in Australia the right way. That means developing an Australian communications and media strategy, building relationships with Australian journalists, positioning executives for local audiences, and making sure your story earns trust rather than raising doubt.
What Majura brings
Timothy McDonald spent more than a decade operating in Asia, as a BBC journalist and as Editorial Director for Edelman across the region. He also spent years reporting across Australia for the ABC and BBC. That combination means genuine firsthand understanding of both sides of the exchange: how Asian markets work, how the Australian market works, and how to move a business credibly from one to the other.
Majura backs that experience with a network of specialist consultants and media contacts across the Asia-Pacific region. When a brief requires deep local expertise in a specific market, the right people are brought in.
Let's talk
Whether you are an Australian business looking north or an Asian business looking to establish yourself in Australia, Majura can help you communicate with the credibility and cultural intelligence the move demands.