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words about words

This blog is full of short reads about writing and content strategy. Thought leadership is a strange game, but we have been at it for a long time, and we understand how it works. What follows is practical advice that you can apply to your own content strategy.

You can find most of this stuff on our founder’s LinkedIn as well (please follow!), but if you’d like the collected wisdom in one place, you can find it here.

Timothy McDonald Timothy McDonald

How are journalists using AI?

More than half of journalists are using it. An overwhelming majority (over 90%) worry about it's impact on integrity and disinformation.

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Timothy McDonald Timothy McDonald

Off pitch

Pitching often goes wrong. Here’s a slightly mean spirited look at how.

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Timothy McDonald Timothy McDonald

BUT WHY?

If your business is creating content, do you know why you’re doing it?

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