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words about words
This blog is full of short reads about writing and content strategy. Thought leadership is a strange game, but we have been at it for a long time, and we understand how it works. What follows is practical advice that you can apply to your own content strategy.
You can find most of this stuff on our founder’s LinkedIn as well (please follow!), but if you’d like the collected wisdom in one place, you can find it here.
Data about what journalists hate
Do you need evidence that spray and pray media relations isn’t effective? We have some.
Why choose a fractional communications director over a PR agency?
There are many good reasons. More than you might expecy.
How quickly can a fractional communications director make a difference?
Faster than you think. With a few caveats.
What should I ask a PR agency before hiring them?
Start by asking them why they charge so much.
How do I know if I need to hire a communications consultant?
You’ve been shouting for too long but getting nowhere.
Are fractional communications directors more or less the same?
No. Some of use are horses or unicorns rather than zebras.
What questions should you ask before hiring a fractional communications director?
Yes, but what have you really worked on?
Absolutely not! fake expert commentary
Don’t use AI-generated quotes from fake experts. I can’t believe anyone even needs to say this.
What is the difference between a fractional communications director and a consultant?
A long-term investment or a short-term fix?
How much does a fractional communications director cost?
Just a few old-timey coins, or a little bit more?