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words about words
This blog is full of short reads about writing and content strategy. Thought leadership is a strange game, but we have been at it for a long time, and we understand how it works. What follows is practical advice that you can apply to your own content strategy.
You can find most of this stuff on our founder’s LinkedIn as well (please follow!), but if you’d like the collected wisdom in one place, you can find it here.
Are fractional communications directors more or less the same?
No. Some of use are horses or unicorns rather than zebras.
What questions should you ask before hiring a fractional communications director?
Yes, but what have you really worked on?
absolutely not! fake expert commentary
Don’t use AI-generated quotes from fake experts. I can’t believe anyone even needs to say this.
What is the difference between a fractional communications director and a consultant?
A long-term investment or a short-term fix?
How much does a fractional communications director cost?
Just a few old-timey coins, or a little bit more?
Are PR agencies bad at their jobs?
The numbers look pretty bad. Of course, it’s a little more complicated than all that.
What does a fractional communications director actually do?
Quite a lot. You might be surprised.
Why would I hire a fractional communications director?
Everything you need and nothing you don’t.
How do I get on the news repeatedly?
Are you or the people you work for deprived of attention? This post might be for you.
How are journalists using AI?
More than half of journalists are using it. An overwhelming majority (over 90%) worry about it's impact on integrity and disinformation.
