fractional services
You need communications help from someone trusted and experienced, but you can’t justify hiring a communications director or an agency. Fractional services might be right for you.
Is a fractional communications director right for you?
A fractional communications director works with your organisation part-time or on a project basis.
You get access to executive-level expertise, strategic oversight and high-quality execution, scaled to what you actually need.
Some clients need two days a month. Others need two days a week.
What does a fractional communications director actually do?
The short answer is: whatever your communications function needs most.
For some organisations that means setting and owning the strategy, defining the narrative, identifying the audiences and building the plan.
For others it means hands-on execution: writing and editing content, managing media relationships, overseeing thought leadership programs, preparing executives for interviews or steering a crisis when one arrives.
Often it's both.
How does that help me?
A fractional communications director isn't a consultant who hands you a document and leaves.
They're embedded in your organisation at the strategic level, attending the meetings that matter, asking the crucial questions and making sure your communications are actually doing the job they're supposed to do.
The key is a strong and diverse skill set and the judgment to use it properly.
Most communications teams don't have that layer in-house. It's also rarely what you get when you're one of many clients on an agency's books.
Who does the work at Majura?
Timothy McDonald: former journalist with the ABC and the BBC, former Editorial Director for Edelman across Asia-Pacific.
When you engage Majura, that's who works on your account — not a junior team learning their craft while a senior person manages the relationship from a distance.
You get direct access to the experience you're paying for.
A wider bench when you need it
Consultancies built around a single person have an obvious limitation. Majura is built differently, with a network of specialist consultants developed over two decades in journalism and global communications.
When a brief calls for a capability outside Majura's core, the right person is brought in.
You get a tight, senior team assembled around your needs, not a permanent headcount justified by keeping people busy.
The cost question
A senior full-time communications director in Australia commands a substantial salary — before superannuation, leave, and the overhead that comes with any permanent hire.
A large agency brings scale, but also the cost structures that come with city-centre offices, management layers, and accounts spread across dozens of clients.
A fractional arrangement gives you access to the same level of senior experience at a fraction of either cost, built around what your business actually needs — nothing more, nothing less.