fractional services
You need communications help from someone trusted and experienced, but you can’t justify hiring a communications director or an agency. Fractional services might be right for you.
everything you need. Nothing you don’t.
Is a fractional communications director right for you?
A fractional communications director works with your organisation part-time or on a project basis.
You get access to executive-level expertise, strategic oversight and high-quality execution, scaled to what you actually need.
Some clients need two days a month. Others need two days a week.
What it looks like in practice
In practice, the work could be limited to specific tasks or it might reach across all communications functions.
You might setting and execute your strategy, writing and editing high-stakes content, overseeing thought leadership programs, and advising on media opportunities.
It's the kind of senior judgment that protects your reputation as much as it builds it. Most communications teams don't have that layer in-house, and it's rarely what you get when you're one of many clients on an agency's books.
Who does the work at Majura?
Timothy McDonald: a former journalist with the ABC and the BBC, and a former Editorial Director for Edelman.
When you engage Majura, that's who works on your account — not a junior team learning their craft while a senior person manages the relationship from a distance.
You get direct access to the experience you're paying for.
A wider bench when you need it
Consultancies built around a single person have an obvious limitation: they depend on the skills, perspective and availability of a single person.
Majura is built differently with a network of specialist consultants who can help when Majura can’t. When a brief calls for a specific capability, the right person is brought in.
You get a tight, senior team assembled around your needs, not a permanent headcount justified by keeping people busy.
The cost question
Fractional services are very cost competitive, because they are scaled to your needs.
A senior full-time communications director in Australia typically commands a large salary, plus superannuation, leave and the management overhead that comes with any permanent hire.
A large agency is out of reach for many businesses. They have overheads
A fractional arrangement gives you access to that same level of experience at a fraction of the cost, built around what your business actually needs.