How are journalists using AI?

This is worth a read if you're interested in the intersection of AI, the Media and PR in Australia.

https://www.medianet.com.au/2026-media-landscape-report

Tl;dr - More than half of journalists are using it. An overwhelming majority (over 90%) worry about it's impact on integrity and disinformation.

Right now, the most common use is for summarising and transcripts.

Roughly a quarter know someone who has lost work because of AI.

78% are less likely to trust a pitch if they suspect it has been written by AI.