How much does a fractional communications director cost?

The frustrating answer is that it depends on your needs.

It wouldn’t make sense to give you a dollar figure, because your needs will be different from any other company.

But it is definitely cost competitive.

How do I know if I can’t give you a number?

Because I’ve worked with agencies and I know how they price their services. They have the scale, but they also pay for city-centre offices and management layers.

And a senior full-time communications director in Australia commands a substantial salary before superannuation, leave and management overhead.

The whole point is that a fractional arrangement scales, while ensuring you get the senior counsel you need, at a fraction of either cost, built around your business goals.

Next
Next

Are PR agencies bad at their jobs?