Data about what journalists hate

A mini-report from us, clearly demonstrating that when it comes to pitching, you shouldn't go in blind.

We collated information from journalists who post on LinkedIn about PR pitches. Here are the results.

https://majurapitch.netlify.app/

The biggest complaint by far? Irrelevant junk. The automotive writer doesn't need your ketchup story. The health writer in Melbourne doesn't need police pitches from the other side of the country.

We have even included a little interactive feature to show you how journalists think about this sort of thing.

Enjoy!