communications strategy
Most organisations know what they want to say. But not every organisation knows how to say it and who to say it to. A throughtful communications strategy ensures you’ll reach the right audience with the right message.
strategies that work
A communications strategy should do more than organise your messaging.
It should tell you who your audience is, what they care about and how to reach them in a way that lands.
That requires honest analysis of where you are now, clear thinking about where you want to be and a practical plan for closing the gap.
You can start right now, with no obligation and for free. Try The Honest Assessment, our free AI tool, which helps you figure out what challenges you face and how you might address them:
It’s not a full strategy, but it will start you thinking about how to address your key issues.
Majura is different
Majura brings a journalist's instinct to this work. We understand that getting the word out is a negotiation between a narrative and a market.
You care about your own story more than anyone else, so the challenge is to make other people care too.
We don’t just ask if the message accurately reflects the client. We also ask:
Who wants to know about it?
Will it translate across platforms?
Would it ever land in the news?
The result is a strategy that bridges the gap between what your audience needs to hear and what you want to say.
We work with comms teams and executive leadership at the planning stage, during periods of change or when existing approaches have stopped working. Engagements range from a focused strategy sprint to ongoing advisory support.
If your communications feel busy but not effective, this is where to start.