Executive Communications

What is executive communications and why does it matter?

Authentic, credible executives build trust in ways that marketing never can. They win investors, attract business partners, connect with policymakers, and bring in talent.

A well-known and respected CEO is one of the most valuable assets a business can have.

Not every business sells something that works in an ad. Some have complex products that require explanation. Others need to reach audiences that don't respond to traditional marketing.

Others operate in sectors where trust and credibility determine who gets the contract.

Executive communications addresses all of these challenges by developing your senior leaders into genuine industry voices.

How does executive communications work?

The mechanics are straightforward: sharp content, a strong and engaged social following, media appearances, op-eds, podcasts, video and speaking opportunities.

The strategy behind it is more nuanced, and that's where most organisations need help.

Why do so few executives do this well?

According to research by the Harris Poll, the overwhelming majority of CEOs understand the value of thought leadership, but only a handful are actually any good at it.

That's not a criticism. They have businesses to run.

How Majura approaches executive communications

Timothy McDonald spent twenty years as a journalist deciding whose ideas were worth covering and why. He now applies that judgment to helping executives tell their stories in ways that land with the audiences that matter most.