public relations

Your business is doing amazing things. You want to tell the world. You want to shout it from the rooftops.

That’s great, but I’m going to bring you back down to earth for a minute.

You need to hear this brutal truth, and you’re not going to like it: nobody cares as much as you do about the great things you’re doing. And journalists are a particularly jaded bunch.

It doesn’t matter how clever your new product is. Unless it’s so massive that it’s moving markets by its mere existence, you probably need a compelling story to go with it or a way to fit it into an existing narrative.

So the way to do it is to work backwards.

• Figure out who you need to reach

• Find the best publication to reach them

• Come up with a story is going to get past the editor

We handle media strategy, media relations, press material, spokesperson preparation, and journalist briefings — supported by intelligence that most agencies don't have access to.

Why us?

Majura’s competitive advantage is twofold.

First, we approach PR the way a journalist approaches a pitch. We start with what's actually happening in the world, find the genuine point of intersection with your organisation, and build a story that a journalist can take into an editorial meeting and sell with confidence.

Our founder, Timothy McDonald spent two decades as a journalist and editor at the ABC and BBC before moving into strategic communications. He knows what makes an editor reply and what makes them delete.

Second, we have adapted this thinking and methodology into new technology. We have developed a proprietary tool that inverts the traditional PR process, starting with what publications are hungry, and then analysing editorial patterns, world signals and narrative timing to identifies the angles your organisation can credibly own.