How do I get on the news repeatedly?

Have you ever noticed how certain experts appear in the media again and again?

It’s not because journalists lack imagination. But it isn’t an accident either.

It’s because those people are easy to access and have proven they’re reliable.

When a story breaks, reporters need someone who will answer the phone quickly and explain the issue clearly without four layers of approval.

When there’s an interest rate rise, there’s an economist ready to go at every major bank.

When there’s a significant election overseas, there’s an expert at every global affairs think tank or university department.

When there’s a plane crash, the officials at the relevant transport safety bodies are ready to engage.

You need to have the expertise. But you also need to answer the call.