Why would I hire a fractional communications director?

In a word: scale.

Comms helps can be expensive, and you don’t want to pay for what you don’t need.

Most organisations reach a point where their communications needs outgrow what they can handle internally, but don't yet justify a senior full-time hire.

And hiring an agency is expensive too.

In addition, ther clients often spend huge amounts of time, energy and money briefing them (and often rebriefing due to high staff turnover).

A fractional communications director fills that gap.

Embedded in your organisation part-time or on a project basis, fractional help can provide executive-level expertise, strategic oversight and high-quality execution scaled to what you actually need.

Some clients need two days a month. Others need two days a week.

It’s all up to you. And that’s the point.